Strategically oriented economic potential of the enterprise

Анотація

It is noted that the conditions in which most modern enterprises have to exist are determined by the state of the world economy. Enterprises are negatively affected by the external environment, moreover, the current situation creates additional barriers that prevent the development of their economic activity, and also actualizes the entire complex of management problems. It was determined that the strategically oriented economic potential of the enterprise is the correspondence and sufficiency of the resources and competencies of the enterprise for the development and implementation of the development strategy, which strengthens its competitive position on the market and positively affects the efficiency of functioning in the conditions of a changing external environment. This definition is based on a resourceful and competent view of strategically oriented economic potential, which assumes that the strategic development of an enterprise is determined by the availability and quality of available and engaged resources - material, human, and intangible, and their compliance with the goals of strategic development of the enterprise. In order to form a strategically oriented economic potential sufficient for the development and implementation of a development strategy in changing external conditions, enterprises have to turn to loan resources, where the level of the interest rate represents a cost that affects the economic capabilities of the enterprise, and, therefore, the development strategy, formation and use of economic potential. The study should be carried out systematically, with constant systematic monitoring of the state, the result of which should be the determination of changes in specific factors and directions of their development, taking into account the prediction of threats or opportunities for the enterprise.

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