INNOVATIVE APPROACHES TO ASSESSING ORGANIZATIONAL CHANGES AT AUTOMOTIVE INDUSTRY ENTERPRISES: THE EU EXPERIENCE FOR UKRAINE

Анотація

The article considers the features of organizational changes (organizational innovations) that have been carried out in the automotive industry of countries that have relatively recently joined the European Union (the Czech Republic, Slovakia, Poland, and Romania). These countries, starting from 1990s and throughout 2000s, rebuilt their own automotive industry and managed to attract investors, which resulted in increased production and car exports. The article substantiates that in the modern world the automotive industry has tendencies towards internationalization (production in different countries), development of large multi-brand concerns (production of different classes and makes of cars), cooperation (OEM companies and car dealers cooperating with concerns), and specialization (each country produces cars that meet market needs, either for domestic consumption or for export). This issue is extremely important for Ukraine, as the Ukrainian automobile industry now ranks second among the post-Soviet countries and 11th among the Eurozone countries in terms of production, with 7 automobile plants operating in Ukraine. The purpose of the article is to analyse organizational changes in the automotive industry enterprises in Eastern Europe, including the introduction of innovations, as well as to determine the possibility of implementing such changes in the automotive industry in Ukraine.

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