The role of artificial intelligence in the formation of adaptive strategies for managing enterprises in the context of global turbulence

Анотація

The article is devoted to the study of the impact of artificial intelligence (AI) on the formation of adaptive management strategies for enterprises in the context of global turbulence. In today's world, where economic, political and social instability have become the norm, enterprises face the need to respond quickly to changes in the external environment. The use of AI opens up new opportunities for efficient management, resource optimization, and increased competitiveness. The article presents the theoretical foundations of AI implementation in the field of management, including the concepts of big data, machine learning, decision support systems, and forecasting algorithms. Particular attention is paid to the mechanisms for integrating AI into management processes, including real-time data analysis, automation of routine operations, adaptation to environmental changes, and creation of personalized strategies for each level of management. The authors emphasize the challenges that arise when implementing AI, including the digital divide between large corporations and small businesses, high costs of technology integration, lack of qualified personnel, and issues of cybersecurity and ethical responsibility. To successfully overcome these challenges, specific recommendations are offered, including investments in human capital, the creation of an inclusive regulatory framework, and the development of international cooperation in the field of artificial intelligence. The article discusses real-life cases of AI implementation in various industries, such as the financial sector, logistics, manufacturing, and healthcare. The analysis of the experience of international companies that have implemented AI in their business processes shows a significant economic effect, which can reach a cost reduction of 20-30% and an increase in productivity of 15-25%. At the same time, the use of AI in Ukraine remains at an early stage, requiring significant investments in technological infrastructure, educational programs, and government support. The article emphasizes the prospects of using AI to formulate adaptive strategies. In particular, the authors emphasize the importance of integrating AI into decision-making processes, which allows enterprises to anticipate risks, avoid crises, and ensure sustainable development. The authors highlight such areas as the development of personalized strategies for customer interaction, forecasting changes in the market environment, and creating innovative business models. The key aspect of the paper is practical recommendations for enterprises seeking to integrate AI into their business processes. The authors propose a step-by-step approach to AI implementation, which includes analysing the organization's readiness for change, developing pilot projects, training staff, and evaluating efficiency. The article also outlines the prospects for cooperation between business, government, and scientific institutions to create an innovative ecosystem focused on AI implementation. The research results confirm that AI is not only a technological tool but also a strategic asset that changes the rules of the game in management. It allows companies not only to adapt to an unstable environment but also to use its capabilities to achieve competitive advantages. The authors believe that the development of AI technologies is a prerequisite for sustainable economic growth, especially in the context of Ukraine's integration into the global knowledge economy. Thus, the article makes a significant contribution to understanding the role of AI in modern enterprise management. The results of the study are of practical importance for scientists, entrepreneurs, and representatives of government agencies interested in implementing innovative technologies in their activities.

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