Features of allocation and harmonization of stakeholder interests within the framework of regional potential development

Анотація

Introduction. In modern conditions, the development of territories depends not only on the interaction of the leadership of the region with relevant ministries and other institutions. It is advisable to involve all existing entities and territories of the region that are interested in its effective development in this process. It is necessary to take into account both aspects of regional development and the prioritization of stakeholder interests, strategic alternatives to their interaction. Such an approach to cooperation should involve all stakeholders and create a directed system of interaction between regional development and effective stakeholder activities. Thus, balancing the interests of stakeholders in the use of the potential of the region will form a new approach to ensuring its development, which led to the relevance of the research topic. The purpose of the paper is to analyze and determine the features of the allocation and coordination of the interests of stakeholders in the development of the region's potential. Results. The paper analyzes the interaction of entities that exist in a particular region, which are interested in its effective development. Aspects of regional development, prioritization of stakeholders' interests and strategic alternatives to their interaction are identified. It is proved that such an approach to cooperation should involve all stakeholders and create a directed system of interaction between regional development and effective stakeholder activities. It is also determined if to identify the main points of the theory of stakeholders in the development of regional potential, it is necessary to carry out a group of stakeholders, to identify the main stakeholders and their characteristics in each group; highlight the main interests of stakeholders in the context of regional capacity development; to reveal ways of coordination of interests of stakeholders within the limits of territorial and branch approaches. Conclusion. Based on existing research on the formation of groups of stakeholders, it is proposed to combine all stakeholders into groups on certain grounds. The main interests of stakeholders are studied and highlighted through the prism of a key goal: the development of the region's potential and a clear answer to the question: what does a certain group of stakeholders receive if they promote (ensure) the region's potential and outline the main problems interests with the definition of solutions that will contribute to the correct formation of goals in the process of ensuring the development of the region.

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