CONCEPTUAL APPROACH TO THE FORMATION OF A STRATEGY FOR THE DEVELOPMENT OF VIRTUAL MARKETING IN THE DIGITAL SPACE

Анотація

The virtual marketing development strategy forms a new paradigm for the development of the virtual environment, digital marketing, digital space, digital technologies and, based on the principles of clear logic, determines the potential target audience, digital channels for promoting products, goods and services, channels for the distribution and redistribution of products, goods and services in digital marketing, key metrics for success and achievement of goals goals, a panel of indicators of final results. The scientific study of the conceptual approach to the formation of a strategy for the development of virtual marketing in the digital space defines the logical chain of organization of the process of studying the constructive field of problematic issues of digital marketing development and creates a scientific basis for finding scientific solutions to the main goals and objectives of scientific research, which will become the basis for developing a strategy based on theoretical conclusions and practical suggestions and recommendations. The conceptual approach developed from the author’s point of view to the formation of a strategy for the development of virtual marketing in the digital space includes three stages of organizing scientific research and searching for the most effective scientific solutions for the development and further implementation of a strategy for the development of virtual marketing in the digital space, which will increase the financial stability, competitiveness, profitability of enterprises, organizations and institutions, which use digital marketing tools in their activities and their implementation in the digital space only enhances the importance and practical value of the applied scientific approaches, methods and techniques, methods and methodology.

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