Features of statistical methods for forecasting the economic performance of an enterprise

Анотація

The aim of the study. The purpose of the article is to improve the methodological provisions for the development of medium-term forecast of exports of raw materials for the manufacture of glue and finished products based on the trend of exports of domestic enterprises, which will help solve problems of adapting statistical analysis methods to real economic activities. Methodology. In the study of the state and trends of foreign trade of Ukraine in raw materials for the manufacture of glue and finished products with all countries used tabular-graphical method and systematic analysis; when developing a medium-term forecast - the method of extrapolation. Results. The application of statistical methods allowed to identify patterns and trends in foreign economic activity (FEA), and to determine the optimal directions for entry into the foreign market Bristol Eco Group Ltd. technological renewal of production, expanding relationships with customers and suppliers, finding new customers, increasing traditional products , and active renewal of their range, expansion of markets through penetration into the markets of the Republic of Moldova, Belarus, Uzbekistan and Azerbaijan. The following directions of development of Bristol Eco Group LLC were identified: according to the optimistic scenario: formation of the strategy of market expansion - penetration into the markets of the Republic of Moldova and Belarus; optimization of the product "portfolio" of the enterprise; development of an effective competitive strategy (diversification); sales promotion (promotion of goods based on the ratio of "price / quality"); according to the pessimistic scenario: either complete reorganization and reorganization of the enterprise, or its sale to the main competitor. Prospects for further research. It is determined that for the effective functioning of the company LLC "Bristol Eco Group", it is advisable to create a department of foreign economic activity, which will contribute to the deepening of trade relations with foreign partners and will provide an opportunity to improve its export potential.

Класифікація

Ідентифікатори

Схожі роботи