ELECTRONIC DEMOCRACY AND POLITICAL CORRECTNESS: ENSURING ETHICAL DIGITAL INTERACTION «AUTHORITY – CITIZENS»

Анотація

The article is devoted to the study of the combination of e-democracy and political correctness as a practical basis for ethical digital interaction between public authorities and citizens. The growing role of digital channels in the provision of services, processing appeals, conducting electronic consultations, supporting electronic petitions, as well as involving citizens in the discussion of administrative decisions, is highlighted, where the quality of rules and communication directly affects trust, legitimacy, and willingness to participate. It is emphasized that e-participation tools enhance transparency and involvement only under the condition of understandable procedures, predictable response times, and the presence of a full response cycle, when the citizen receives a reasoned explanation of the result. Political correctness is characterized as a non-discriminatory communication practice that includes correct language, respect for diversity, inclusiveness, accessibility of interfaces, and an equal style of response regardless of social status, age, or digital skills. Key risks of digital interaction are identified, including hate speech, harassment, selective or biased moderation, manipulative design, digital inequality, and lack of transparency of management decisions and criteria for their adoption. It is argued that ethics is ensured by a set of principles, including accountability, the possibility of appeal, the protection of personal data, the proportionality of content restrictions, and the obligation of state institutions to explain decisions in plain language. The need for regulatory and organizational support for ethical digital interaction is emphasized, which includes public communication standards, moderation rules with clear reasons for decisions, transparent appeal procedures, and training for employees and moderators. It is clarified that the use of AI-based technologies to sort appeals or support moderation requires bias control, human review, clear criteria, and documentation of decisions to prevent discriminatory consequences and ensure the fairness of digital procedures.

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