РЕГІОНАЛЬНИЙ МЕНЕДЖМЕНТ В УМОВАХ ДЕЦЕНТРАЛІЗАЦІЇ ДЕРЖАВНОЇ ВЛАДИ: СОЦІОКУЛЬТУРНИЙ АСПЕКТ

Анотація

Urgency of the research. The importance of providing and using of the socio-cultural potential of management in the region that takes into account all aspects of decentralization of state power. Target setting. The socio-cultural aspect of management is studied in order to improve making of sound management decisions regarding to the development of the region in the context of the problems that are related to the decentralization of state power. Actual scientific researches and issues analysis. Scholars such as M. Amstrong, O. Vikhansky, K. Gold, K. Cameron, R. Quinn, D. Meyerson, W. Ouchi, T. Peters, R. Waterman, C. Handy, J. Hofstede, E. Shane and others have studied the socio-cultural aspect of management, M. Parker Follett, D. Osborne and P. Pastrik, and others – in the public sphere. Uninvestigated parts of general matters defining. Scientists have not yet dealt with the development of the region in the conditions of decentralization of state power using the socio-cultural potential of management. The research objective. The content of the article is aimed at studying issues, related to the providing and use in the public sphere of the system socio-cultural potential of management as a strategic management tool. The statement of basic materials. The article substantiates the theoretical and pragmatic positions regarding to the implementation of the strategy of development of the paradigm of management in the sociocultural context in order to consolidate all subjects of the public sphere (state and self-governing organizations, business and public associations, individual citizens) around the regional problems that are associated with the decentralization of state power. At the same time, the authors emphasize on the key task of regional management - the formation of mass culture of the territorial community in order to secure its support in the making of appropriate management decisions and regional changes. This approach justifies the management of regional development from the standpoint of globalization challenges and the formation of an information society. Conclusions. System provision and use of sociocultural management potential in the region will contribute not only to consolidating of the community with the authority, but also balance the global and regional vectors of the region's development by harmonizing of the sociocultural tendencies of stability and changes.

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