FUZZY EVALUATION OF THE COMPETITIVENESS OF BUSINESS MODELS OF ENTERPRISES
Анотація
The study analyzes the factors that are determinants of competitiveness of business models of enterprises. The methodological approach to the comparative assessment of the competitiveness of business models of enterprises using the tools of fuzzy sets theory and fuzzy logic, which allows to take into account the fuzzy information received from specialists and experts, is developed. CANVAS business model criteria are considered as evaluation criteria. Two calculation schemes for analyzing the competitiveness of business models of enterprises have been implemented. The first was implemented using fuzzy multi-criteria evaluation methods, in particular, the Fuzzy TOPSIS method. The second scheme is based on Mamdani’s fuzzy inference algorithm. The fuzzy Delphi method is proposed to ensure the consistency of expert evaluations. The methodological approach is practically implemented as a framework in the Matlab computing system. The developed methodological approach can be useful in competitive analysis and strategic planning of the enterprise.
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