TRANSFORMATION OF BUSINESS MODELS OF DEVELOPMENT OF TRADE ENTERPRISES IN THE CONDITIONS OF DIGITIZATION

Анотація

The subject of the study is reduced to the study of modern aspects of the formation of business models for the development of retail enterprises in the context of digital transformations. The importance of integrating modern digital tools to increase the efficiency of business processes and improve interaction with customers is substantiated. It is determined that digital transformation is the key to achieving competitive advantages and flexibility in business. The process of forming business models requires a strategic approach, innovation and adaptation to a rapidly changing market. The purpose of the study is to study the essence, requirements and approaches to the formation of business models for the development of retail enterprises, as well as to develop a phased process for forming a business model for the development of retail enterprises in the context of digital transformations. The research methodology is based on a comprehensive approach, which includes the use of a set of general scientific methods for in-depth analysis of the problem. It includes such methods as literature analysis and theoretical concepts, comparative analysis, methods of comparison and abstraction for data processing, as well as a case method for studying specific examples. All these methods help to ensure the scientific reliability of the research results and to form substantiated conclusions and recommendations for the development of trading enterprises in modern conditions. The results of the study are that the author has identified key requirements for the formation of effective business models for the development of trading enterprises. It is substantiated that the business model of a trading enterprise is a structured approach to the organization, management and development of a business, which determines the method of creating, delivering and obtaining value in the process of commercial activity. It covers key elements such as the value proposition, target consumer segments, sales channels, interaction with partners, cost structure and sources of income. Also, the content of the main components of the formation of a trading enterprise business model in modern conditions has been determined. Modern approaches to the formation of business models of trading enterprises have been studied. The digital transformation of business models for the development of trading enterprises is presented as a process of integrating digital technologies into all aspects of the functioning of the enterprise, which contributes to the change and improvement of business processes, interaction with customers, as well as adaptation to new market conditions. The principles are substantiated and a description of the tools for digital transformation of the business model of a commercial enterprise is presented. It is proven that digital technologies provide the opportunity to reduce costs, increase the efficiency and accuracy of management decisions. It is important that the business model of the enterprise is flexible, able to quickly adapt to market changes and technological innovations. Innovation and the ability of the enterprise to quickly implement new technologies play a key role in this process in order to remain competitive. Therefore, the process of forming a business model should include both the optimization of traditional processes and the implementation of digital solutions, which allows for sustainable development. Therefore, the process of forming a business model in the context of digital transformations is necessary to ensure the successful and sustainable development of commercial enterprises in the future.

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