Elaborating the Strategies for Development of System Important Banks of Ukraine under the Influence of External Environment Factors

Анотація

The aim of the study is a theoretical and methodological generalization of the process of strategic management and determination, through strategic planning, of ways of development of system important banks of Ukraine under conditions of uncertainty of their functioning environment. As a result of the study of foreign and domestic experience, the theoretical and methodological concept of strategic planning of the banking system is formulated. The authors analyze the goals, missions and visions of the strategies of system important banks, assess the state of development of system important banks in Ukraine in the current conditions and identify the key areas of strategic planning. It is found that system important banks of Ukraine occupy a predominant share in the structure of both certain types of banking income and financial performance. In addition, it is determined that strategic planning should be based on the reliability and completeness of economic indicators and non-financial indicators. In particular, the indicators of the bank’s share in the activity among banking structures are important for characterizing its competitive position and the level of efficiency of its strategy among competitors. It is researched that system important banks are predominant in the banking services market, and their network of branches is widely distributed. The strategic development of these banks should be aimed at the possibility of retaining this share of the banking services market. The authors improve the theoretical and methodological approach to the strategic planning process in a bank on the principles of introducing an inclusive component of further development, which will provide for a sustainable accelerated growth of the country’s economic power on the basis of financial inclusion, a radical increase in the welfare of individual members of society and society as a whole. It is specified that such approaches to organizing the formation of strategies of system important banks will also ensure sociopolitical stability and form an appropriate level of national security.

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