FINANCIAL TRANSFORMATION OF STRATEGIC MANAGEMENT OF THE ENTERPRISE IN THE CONDITIONS OF BUSINESS CONFLICTS

Анотація

It is substantiated the need of realisation and it is reviewed the essence of financial transformation of strategic management of the enterprise at the time of bifurcation point. Besides it is analysed in terms of the recommended key change of structure of financial resources in conditions of the identified business conflicts that allows effective influence on the reorganization of manufacture. Therefore overcoming a point of uncertainty it is possible to stabilize the financial and economic state of an economic entity by means of implementation of effective diagnostic techniques of its current level of economic protectability in order to monitor further changes in business. The article considers the approaches to early diagnostics of business conflicts within the system of business social responsibility forming during the process of thorough decision-making, and under the conditions of uncertainty regarding the flow of business activity for the purposes of ‘problematic’ companies’ crisis recovery. The study has shown that quality business activity should presuppose elements of early identification of signs of business conflicts with the search of possible instruments for neutralizing them. This is an important condition for development of business in the today’s society.

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