Innovative approaches to managing software companies in the digital economy

Анотація

The subject of the study is theoretical and methodological approaches to the formation of innovative models of management of software companies in the digital economy. The purpose of the study is to identify the key components of management mechanisms that ensure the efficiency of IT companies, generalize their content, determine the role and tasks in the complex system of digital transformation. The components of the organizational structure of management mechanisms that contribute to the implementation of analytics, flexible methodologies and adaptation to market changes are studied. The study was conducted using a set of methods: general methods - generalization, abstraction, system-structural analysis; special methods of economic and statistical analysis, in particular comparative analysis to assess the dynamics of growth of the IT sector of Ukraine, as well as content analysis to generalize scientific approaches to management. The views of scientists on the concept of software company management are summarized, the key role of data analytics (big data, business analytics tools such as Power BI and Tableau), flexible methodologies (Agile, SCRUM, DevOps) and modern technologies (artificial intelligence, cloud solutions) in ensuring competitiveness in the digital economy is identified. Based on comparison and analysis methods, the dynamics of growth in the number of IT specialists and company productivity in Ukraine for the period 2018–2024 are assessed, as well as the impact of martial law on the adaptation of the IT sector. The components of management mechanisms are structurally defined, covering analytical tools for forecasting market trends, process automation through CI/CD, investments in human capital through training programs (upskilling, reskilling) and partnerships, including participation in open-source projects and ecosystems with startups and academic institutions. The goals and objectives of these components are described, which form the basis for creating an integrated management system for software companies capable of responding promptly to the challenges of the digital economy. It is substantiated that the optimal combination and mutual consistency of structural components, such as analytics, innovative methodologies, artificial intelligence technologies, cloud solutions and adaptability to change, allow for the formation of effective management policies. This ensures the competitiveness of IT companies, contributing to their sustainable development in the context of globalization and technological transformations. The study emphasizes the features of the Ukrainian IT sector, which demonstrates resilience due to high adaptability and innovative potential, despite the challenges of wartime, such as staff shortages and cyber threats. The results of the study can be used to improve management strategies for IT companies in Ukraine and abroad.

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