THE INFLUENCE OF SCIENTIFIC AND TECHNOLOGICAL DEVELOPMENT ON THE ACTIVITIES OF TRANSNATIONAL CORPORATIONS

Анотація

The article analyzes the impact of scientific and technological development on the activities of transnational corporations. Certainly at the present stage of technological development, scientific and technological factors play an important role in the life of international companies. First of all, this is due to the fact that in today's international market it is impossible to create a successful, competitive company without the introduction of scientific and technological factors and one of their main components - innovation. Scientific and technological factors determine the possibility of increasing the efficiency and competitiveness of the company and affect all areas of its activities. It is stated that scientific and technological factors are an important tool for improving operations and efficiency of the company. After analyzing the research of scientists, we can consider innovation as one of the key drivers for the long-term success of the company, especially in dynamic markets. Scientific and technological factors have a positive impact on the company's performance in the context of globalization, which is due to the rapid growth of the scientific and technological industry. Today, innovation is the only way to gain a lasting competitive advantage and success in the international market. For already developed companies, the innovative focus will strengthen the company's competitive position, in the case of a company that is just entering the market, careful research before introducing innovations will help reduce possible risks. Innovations provide the company with "tomorrow's" income, reduce costs and help differentiate the company in the market. In order to create a market advantage throughout the company's activity, the introduction of innovation and innovation management is indispensable. To ensure the country's economic growth and increase the competitiveness of national production in modern economic conditions, it is necessary to invest significant funds in the innovation sector, creating infrastructure that will encourage innovation and science and technology.

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