COMPETITIVE AND INTEGRATIVE BENCHMARKING TO ENSURE THE COMPETITIVENESS OF HIGHER EDUCATION INSTITUTIONS

Анотація

Urgency of the research. International practice demonstrates that competitive and integrative benchmarking competition gives way to cooperation that may eventually become the driving force in changing the philosophy of the modern system of higher education. Target setting. The study of theoretical and methodological approaches to maintaining effective competitive and integrative benchmarking along with carrying out applied projects facilitating its implementation into the operation of national HEIs seems timely and relevant. Actual scientific researches and issues analysis. A study of characteristics of benchmarking as a management tool in education was accomplished by such scholars as N. Jackson, H. Lund, M. Udam, M. Heidmets, Kuźmicz K., Schwarz S., Wersterheijden D. Uninvestigated parts of general matters defining. The scientists have not yet sufficiently developed the comprehensive analysis of the competitive and integrative benchmarking, including the Higher Eeducation Institutions. The research objective. The article aims to prove the feasibility of competitive and integrative benchmarking to ensure the competitiveness of Higher Education Institutions and their adaptation to market and institutional realia of the domestic economy. The statement of basic materials. The article justifies the feasibility of competitive and integrative benchmarking increasing the competitiveness of national universities. Toolkit of process-oriented approach of benchmarking is based on justification of the reference strategy by comparing competitive advantages in selected 4P-subsystems of benchmarking of management in top universities. Conclusions. The concept of the competitive and integrative benchmarking, developed by the authors as a marketing and management tool facilitating the capacity of Higher Education Institutions to build and maintain their competitive edge, is a synthesis of the competitive analysis mechanism and marketing interaction for the purpose of adapting the best practices by identifying benchmark organizations.

Класифікація

Ідентифікатори

Схожі роботи