METHODOLOGICAL APPROACHES TO DIAGNOSING THE STATE OF THE MAIN FACTORS AND INDICATORS OF THE ACTIVITIES OF SMALL AND MEDIUM-SIZED ENTERPRISES

Анотація

The article presents methodological approaches to diagnosing the main factors and indicators of the activities of small and medium-sized enterprises (SMEs), including financial, production, market, innovation, organizational and personnel aspects. Key financial indicators, such as liquidity, solvency and profitability, which are the basis for assessing the financial stability of the enterprise, are analyzed in detail. In addition, considerable attention is paid to indicators for assessing the efficiency of the use of production capacities and resources, in particular, the level of use of labor and material resources, which are critically important for achieving resource efficiency. We will also note key indicators for monitoring market positions and the competitive environment, which help to assess the position of the enterprise and assess its competitive advantages and weaknesses in the market. Assessment of innovative activity, in particular through indicators of the introduction of new technologies and the creation of new products, is identified as an important factor in ensuring the long-term competitiveness of the enterprise. The article also focuses on assessing the organizational structure and personnel potential of the enterprise, which includes an analysis of the effectiveness of management processes, personnel qualifications and the motivation system. For a comprehensive assessment of the enterprise's activities, the use of integrated models, such as SWOT analysis, PESTLE analysis and a balanced scorecard, is proposed, which allow systematizing internal and external factors affecting the enterprise's activities. The article emphasizes the importance of a comprehensive approach to diagnosing the activities of SMEs, which allows for a comprehensive assessment of their functioning and the development of effective development strategies. In addition, the need to use modern digital technologies, such as powerful and artificial intelligence, to ensure real monitoring and adaptation of enterprises to a changing business environment is emphasized. The proposed methodological toolkit creates a basis for increasing the validity of management decisions, timely identification of risks and the formation of adaptive strategies for the development of SMEs in an unstable and transformed economic environment.

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