MARKETING APPROACHES TO THE FORMATION OF COMPETITIVE ADVANTAGES OF ENTERPRISES
Анотація
In the conditions of the information economy, the competitive advantage of the enterprise is the result of more effective management of the processes of formation of such quantitative and qualitative properties of the product, which are important for the buyer. The processes of formation and development of the competitive advantages of the product are implemented according to the functional directions of the enterprise: production, financial and investment, marketing, scientific and research developments and innovations.
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