ANALYSIS OF ACTIVITY OF ENTERPRISES’ SUBJECTS ON THE FOOD PRODUCTS MARKET

Анотація

The subject of the study is the analysis and evaluation of subjects of entrepreneurship in the food market.The purpose of the study is to conduct a thorough analysis of information provision in assessing the activities of business entities in the market of food products, as well as well as identify and typologies the factors that affect the effectiveness of business entities.Methodology.There is a certain unity in the interpretation of the concept of «economic efficiency» by modern scholars.It consists in the fact that this concept is characterized by a correlation between performance and cost of resources (time is also considered as a resource).Therefore, it is advisable that the assessment of the economic efficiency of the development of business structures in the food industry relies on a clear identification of objectives.Goals are a decisive factor in the selection of performance criteria.Thus, if the strategy of the development of business structures involves reducing the share of debt in the general structure of assets, then, on the basis of goal setting, the criterion of the effectiveness of the strategy for the development of business structures will be a certain value of the share of debt in the general structure of assets.According to the results of the conducted research, the only criterion for the success of the development of business structures is proposed -the difference between the «inflow» and the «outflow» of the funds of the entrepreneurial structure.In order to simplify the use of this criterion, in practice it is proposed to reduce the values that it can accept to two: «1» -the aggregate real equity capital of Chapter «Economic sciences» an enterprise grows; «-1» -decreases.Using the proposed simplification of the criteria analysis of the effectiveness of the development of the business structure is convenient prediction of its values.This allows us to explore the development of the enterprise in the future.Conclusions.Decision-making on the implementation of entrepreneurial activities is often implemented in conditions of insufficient amount of reliable information, which requires the availability of information support, which allows not only to accumulate and process data, but also to complement them with probable assumptions formed on the basis of retrospective and prospective analysis.The formation of information support for decision-making can take place on the basis of several methods.It is most rational to take into account the results of alternative approaches, since this forms the most reliable informational basis for making managerial decisions.For the reasons mentioned above, in the study of the activities of food industry enterprises, the use of mathematical statistics can be significant, therefore, in this study, describes the use of this approach in the implementation of empirical and prospective analysis.As shown below, such an analysis should include (G)ARCH models, deviation criteria from the average, forward-looking analysis based on regression and modification, and also the measurement of the factors of the internal environment from external factors.All these components make it possible to form the most complete picture of the state of the investigated phenomenon or process that may take place at the food industry.This analysis can be conducted to analyze not only economic phenomena or processes, but also purely production-technological.

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