INNOVATIVE APPROACHES TO STRATEGIC PLANNING IN THE AGRICULTURAL SECTOR OF SOUTHERN UKRAINE

Анотація

The article substantiates the need for the conceptual and structural renewal of strategic planning in the agrarian sector of Southern Ukraine in the context of high uncertainty and transformational instability. It highlights the growing role of adaptive and scenario-based planning approaches as an alternative to linear models, which have proven ineffective under the conditions of climatic risks, logistics disruptions, institutional asymmetries, and the consequences of war. Emphasis is placed on the integration of digital technologies, predictive analytics, and stakeholder coordination in the formation and implementation of strategies. The author develops a conceptual-analytical model of a strategic plan for an agricultural enterprise, combining goal hierarchies, resource constraints, risk maps, and spatial-institutional components. Attention is paid to the role of local communities, cluster cooperation, and international donor mechanisms in ensuring the resilience of strategic decisions. The system of strategic control is conceptualized as a dynamic mechanism of feedback and continuous revision, supported by real-time monitoring platforms. The results of the study are of practical importance for agricultural enterprises in risk-prone regions. The conclusions can be used as a methodological framework for strategic diagnostics, scenario planning, and the institutional design of agro-development strategies in line with European integration and sustainability principles.

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