Diagnostics of Business Activity and Stability under Digital Transformation

Анотація

The purpose of the article is to theoretically substantiate business activity as a determinant of financial stability and its comprehensive analysis using a multi-criteria integrated model, which is an information base for making timely, well-founded management decisions. To achieve the goal, the essence of business activity is clarified as a system of methodological techniques, techniques and models aimed at identifying the current state of the financial and economic system and the efficiency of using existing and potential resource potential. It is proven that business activity is a multi-criteria concept that covers internal and external metrics, in particular: asset turnover, efficiency of using resource potential, indicators of sustainable growth, marketing activities, competitiveness of business structures. It is outlined that business activity is a diagnostic tool for identifying "bottlenecks" in the management system at different levels. It is proposed to build an integral model for a comprehensive analysis of business activity, which allows assessing business activity as a multidimensional characteristic that takes into account a set of internal and external factors and market parameters. The calculation of the integral indicator of business activity is carried out on the basis of normalization and weight aggregation of individual coefficients. Attention is paid to the introduction of information technologies and digital tools into analytical practice. The proposed methodology makes it possible to assess the current state of the enterprise and carry out comparative analysis in an industry and inter-industry context, predict trends and develop effective management decisions.

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