BENCHMARKING AS A NEW COMPONENT FOR EFFECTIVE DEVELOPMENT OF THE ENTERPRISE

Анотація

Global competition, incentives for quality, global achievements in the areas of production and business technologies, adaptation to rapidly changing conditions require the search for new effective approaches and ways of doing business. A modern management tool is benchmarking as an integral part of strategic planning and improvement of the company’s activities. The article examines the essence of benchmarking as an important component of improving business processes in order to increase the level of competitiveness of the enterprise. The essence is considered, the types of benchmarking that should be taken into account to ensure effective comparative analysis are determined, and its shortcomings that must be avoided are considered. It has been proven that the result of benchmarking is the achievement of commercial success, faster and optimal management decision-making. Peculiarities of the implementation of benchmarking are the use of the experience of leading companies in various industries; a detailed study of the competition from the point of interest of the company’s activities; development of a strategy focusing on key success factors. The purpose of the article is to identify the role of benchmarking in the development of the company’s potential, the implementation of which will increase the company’s competitiveness.The research methodology is based on benchmarking and conducting research in this area, which will allow the company to become competitive. This analysis has proven its effectiveness as an active process that allows you to transform inefficient production into successful and profitable production. Practical consequences of a comparative analysis of the company’s work with the best representatives of the industry (or other industries), which consists in evaluating one’s own and industry efficiency, identifying and studying the work of industry leaders, and implementing the best industry achievements in one’s activities. Value/originality. Benchmarking helps determine the company’s strengths and weaknesses depending on changes in the market situation, makes it possible to better satisfy consumer demands for quality, price, goods and services by establishing new standards and goals. Thanks to benchmarking, the quality of products increases, the productivity and efficiency of business processes increases, innovative ideas are formed that contribute to increasing the level of competitiveness of the enterprise.

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