HETERARCHICAL MANAGEMENT SYSTEM FOR INNOVATIVE DEVELOPMENT OF SMALL AND MEDIUM-SIZED ENTERPRISES

Анотація

Introduction. Deep destructive megatrends in the economic and social life of Ukraine have had a significant impact on the curtailment of the innovative activity of enterprises. The problematic issues of internal management, strategizing, and innovativeness of economic processes have given way to issues of relocation and scaling abroad, reconstruction, and survival. Despite the significant number of studies devoted to the problem of managing the innovative development of enterprises, in modern conditions they need to be updated. Problem Statement. Today, there is an urgent need to present a methodological basis for the formation of an organizational and motivational mechanism for the innovative development of enterprises, which is the basis of a heterarchical system for managing the innovative development of small and medium-sized businesses. Purpose. The purpose of this research is to represent a system of intersecting, diverse, and coexisting structures for managing the innovative development of enterprises, which, in conditions of multivariate tasks in times of total uncertainty, are able to provide a synergistic effect in the form of a high innovative effect. Materials and Methods. The author’s theoretical material and methodological approaches are based on the theory of management, strategic, production, and innovation management. The methodological basis of the study includes methods of concrete and abstract comparative characteristics, media monitoring, benchmarking, methods of modern Data Mining technology, and the method of market reviews and forecasts. Results. The system of management of innovative development of small and medium-sized enterprises is substantiated taking into account the limited material resources at the theoretical and conceptual level. Management of innovative development is defined as a continuous, complex process of qualitative changes in the enterprise based on innovations and the implementation of management functions. The presented system of management of innovative development of small and medium-sized enterprises demonstrates the multivariate nature of tasks, resources, and management decisions that form the potential of innovations and produce an innovative effect. The results of this study will be useful to everyone who studies the problematic issues of regulating and managing innovative development and adapting innovation strategies for small and medium-sized businesses in unpredictable circumstances. Conclusions. The developed organizational and motivational mechanism for the innovative development of enterprises as a system of targeted organizational and motivational interactions between innovative enterprises and other subjects of innovation policy is capable of ensuring long- term economic growth during the implementation of innovative processes tailored to the new needs of society through the implementation of functions using a complex of tools, methods, levers, and strategies in order to achieve sustainable innovative development.

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