ANALYSIS OF THEORETICAL AND METHODOLOGICAL PRINCIPLES OF ENTERPRISES INVESTMENT ATTRACTION EVALUATION

Анотація

The purpose of the article is to systematize theoretical and methodological principles and justify the application of an integrated approach to assess the investment attractiveness of enterprises. Among the approaches we can highlight the following ones: cost, spatial, income, factor, matrix, integral, analytical, approach, which is based on determination of the current and future status of investment attractiveness of enterprises, comparative, approach, which is based on the system of qualitative and quantitative indicators that is applied to assess the investment attractiveness of enterprises, approach, which is based on the application of the correlation and regression analysis method, an investment-based approach. In order to determine the investment attractiveness, it is proposed to use an integral approach based on appropriate methods and models that allows us to estimate the integral indicator for the formation of the estimated basis for increasing the investment attractiveness of the subjects of management. The methodological approach to the integrated assessment of the investment attractiveness of enterprises is proposed. It is based on the definition of the integral indicator and the application of analytical, expert and hierarchy analysis methods by modelling the investment attractiveness indicators. This approach enables to form informational and analytical support for the development of the enterprise management strategy. It has been determined the information and analytical support for estimating the investment attractiveness of enterprises on the basis of accounting and financial reporting, data on the application of technologies and means of production, level of preparation and use of workers, features of the material and technical base, directions of interaction between different groups of interested persons, information regarding the application of scientific and technical development, which ensures the security of the corporate information system, the quality and completeness of information.

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