BASICS OF MANAGEMENT OF ENTERPRISE COMPETITIVENESS IN FOREIGN MARKETS

Анотація

The evolutionary development of approaches to enterprise competitiveness management is studied. The approaches of scientists to determining and managing the competitiveness of an enterprise are considered. The factors influencing the competitiveness of enterprises aimed at expanding external markets for products are characterized. As an integral production system, an enterprise aimed at strategic development, expanding external markets for products, and improving foreign economic activity is able to influence most internal factors. The competitiveness management system of enterprises aimed at expanding both internal and external markets provides for improving the subsystem for assessing the existing level of competitiveness of products and the business entity as a whole. The stages of assessing the competitiveness of products of industrial enterprises as the basis for improving the subject's competitiveness management system and improving foreign economic activity are determined. In the latter case, a feedback loop is implemented between the competitiveness assessment subsystem and the elements of the enterprise's competitiveness management system. The aspects of ensuring the international competitiveness of domestic industrial enterprises in the context of overcoming domestic economic problems are substantiated. The need to implement a strategy for expanding foreign markets by industrial enterprises to ensure international competitiveness in the foreign economic space is proven. Modern directions and approaches to improving the processes of managing the competitiveness of enterprises in the conditions of strengthening the external competitive business environment are identified. The formation of an effective structure of the competitiveness management system of an industrial enterprise is the basis for its strategic development and the implementation of current plans. The main criteria by which the quality of management can be assessed in the direction of ensuring the competitiveness of an enterprise in foreign markets are investigated. The main stages of forming and implementing an effective competitive strategy of an enterprise to improve foreign economic activity are identified.

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