IMPLEMENTATION OF THE INTERRELATED ELEMENTS OF INFRASTRUCTURAL SUPPORT FOR TRANSFORMING THE COMPETITIVE POTENTIAL OF TOURISM INDUSTRY ENTITIES

Анотація

The article examines the ways of implementing the interconnected elements of infrastructural support for the transformation of the competitive potential of tourism industry entities and the reasons for their provision in the post-war period. The functions and factors of infrastructural support are determined. The factors worth highlighting are the following: touristic, ecological, social, demographic, economic, innovative, geopolitical, and personal. The study argues that each of the elements of infrastructural support must correspond to the particular phase of transforming the competitive potential of the tourism industry entities. The ways of infrastructural support for transforming the competitive potential of tourism industry entities are determined and characterized. The study substantiates that at the phase of turbulence, it is important to increase the efficiency of the infrastructure facilities supporting the development of the competitive potential of tourism industry entities; in the fluctuating phase – liquidation of the unprofitable objects of infrastructural support for the development of the competitive potential of the tourism industry subjects; at the bifurcation phase – the formation of new objects of infrastructural support for the development of the competitive potential of the subjects of the tourism industry; at the deformation phase – increasing stabilization of the infrastructure facilities, and at the transformation phase – intensification of the development and modernization of infrastructure facilities, which is the basis for improving the competitiveness of tourism industry entities. The implementation of all interrelated elements of infrastructural support for the transformation of the competitive potential of the subjects of the tourism industry will allow it to obtain competitive advantages and support sustainable and secure development of the tourism industry, thus creating a favorable environment for balancing the market of tourist services/products.

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