CHANGE MANAGEMENT PROCESS THROUGH TOURISM IN FINANCE ASPECTS ACCORDING TO THE TRANSNATIONAL PROJECT AS THE NEW SILK ROAD
Анотація
Finances in the international tourism are under the influence of globalization and integration processes the most dynamic development and becoming one of the influential factors on which it depends on growth of economy, increase of competitiveness of the country in world markets, improving the well-being of the population. Globalization refers to the process of globalization economic, political and cultural mutual rapprochement and education interconnections. The processes of globalization in the tourism market are characterized by change of technologies as change management approach, internationalization of business activity, modernization of transport infrastructure, the creation of a regulatory mechanism.
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