Strategic management of territorial communities’ development: efficiency assessment and areas for improvement

Анотація

The article provides a comprehensive study of the theoretical, methodological, and applied aspects of improving the effectiveness of strategic management for the development of territorial communities within the modern transformation of the public administration system. The relevance of the topic stems from the need to rethink traditional approaches to territorial development amid decentralization, the growing role of local self-government, and the intensifying impact of external risks. The purpose of the article is to substantiate approaches to evaluating the effectiveness of strategic management through the prism of the digital transformation of management processes. The study proposes an original methodology for calculating an integrated efficiency indicator by synthesizing financial capacity, investment activity, entrepreneurial dynamics, social stability, and the level of digitalization. Attention is paid to the development and implementation of the strategic decisions effectiveness coefficient, which allows for comparing actual community development results with the planned targets established in strategic documents. Based on an analysis of indicators from the Novyi Buh territorial community for the period 2020–2024, it is proven that digital transformation has evolved from an auxiliary tool into a key catalyst for socio-economic change. It is established that the digital component exhibits leading dynamics relative to traditional economic factors, indicating a shift in management paradigms toward data and analytical platforms. The research confirms a stable link between the digital maturity of local government bodies and the quality of public service delivery and investment attraction. The study concludes that in modern realities, strategic management effectiveness is determined not by the formal presence of strategic plans, but by the adaptability of the management system and its ability to integrate digital monitoring and forecasting tools. The main risks (technological, institutional, and resource-based) are identified, and prospects for further research are outlined, including the development of digital competencies among management personnel and the improvement of digital interaction mechanisms among territorial development stakeholders. Keywords: territorial community, strategic management, digital transformation, integrated indicator, management decisions effectiveness, decentralization, public administration, local development, investment activity, adaptability.

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