STATE MECHANISMS FOR MANAGING THE ACTIVATION OF THE BUSINESS SECTOR IN THE POST-WAR PERIOD

Анотація

The article focuses on the role of the entrepreneurial sector in full-scale war and post-crisis recovery, and on the development of mechanisms to activate it. The purpose of the article is to analyze the current state of entrepreneurship, identify the challenges it faces, and systematize existing support mechanisms for small and medium-sized enterprises. The article defines the role of small and medium-sized enterprises in contributing to GDP growth, providing employment, and maintaining the country’s economic resilience amid deep structural shocks. The scale of losses and destruction in the entrepreneurial sector, caused by hostilities, disruptions to production and logistics chains, energy instability, and declining effective demand, is examined. It is substantiated that the combined impact of military, institutional, and market factors has shaped a multidimensional operating environment for small and medium-sized enterprises, characterized by the coexistence of financial, human resource, infrastructural, regulatory, and socio-psychological challenges. The most affected sectors of the economy and the key points of their vulnerability are systematized, and the consequences of destructive processes for the financial sustainability and managerial capacity of enterprises are analyzed. It is revealed that, despite significant losses, a portion of small and medium-sized enterprises has demonstrated the ability to adapt through product diversification, business process optimization, and the active adoption of digital technologies. The analysis of practical business cases enabled the identification of the effectiveness of combining digital management tools, accounting automation, and strategic diversification as mechanisms for maintaining operational resilience under high-risk conditions. It has been determined that, to support the small and medium-sized enterprises sector in Ukraine, a national strategy for recovery, sustainable development, and digital transformation has been adopted at the state level. The implementation of its key directions (financial support, innovative and digital development, human capital development, and expansion of export potential) will form a comprehensive model for activating the entrepreneurial sector in conditions of wartime and post-crisis development. Systemic synchronization of public policy, digital transformation, and institutional reforms is a decisive prerequisite for enhancing the resilience and competitiveness of small and medium-sized enterprises in Ukraine.

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