EQUITY MANAGEMENT OF MOBILE COMMUNICATIONS COMPANIES

Анотація

In modern conditions, the issue of reorientation of companies to market financing is relevant, one of which is the mobilization of resources based on attracting investment in exchange for corporate rights issued by legal entities. Despite the large volume of equity management publications, it is important to assess the state of equity management in mobile businesses. In the process of managing own capital as a source of investment and development of the enterprise is very important to analyze the effectiveness of its formation and use, which is the basis for determining ways to increase the level of competitiveness. The purpose of this article is to formulate proposals for improving the management of equity in mobile enterprises. The article systematizes the approaches to determining the nature of equity, which characterizes the total value of the company’s assets owned and used by it to form a certain part of assets. The efficiency of equity management of mobile communication enterprises is analyzed on the example of PJSC “Kyivstar”. PJSC “Kyivstar” provides services in the field of Internet, international communications, financial services, messaging, geolocation, services that help save, basic services of the mobile operator. PJSC “Kyivstar” is one of the largest telecommunications companies in Ukraine, which offers a wide range of services in the field of wireless communications. The analysis showed that the company should take measures to improve the management of equity, as PJSC “Kyivstar” depends on external sources of funding, the company has no working capital, low return on equity. PJSC Kyivstar is experiencing a decrease in equity due to a reduction in registered capital and retained earnings. Retained earnings account for the largest share of the company’s equity (almost 90%). To improve the efficiency of Kyivstar PJSC’s equity use, it is necessary to reduce the number of costs and focus on improving revenues and the quality of services provided.

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