SYNERGY OF MANAGEMENT AND LOGISTICS IN OPTIMIZING BUSINESS MODELS OF ENTERPRISES

Анотація

The article presents a scientific study of the synergistic interaction between management and logistics as a fundamental driver for the strategic optimization of business models. In conditions of global instability, the traditional functional approach is losing effectiveness, requiring a transition to integrated management systems and dynamic capabilities. It is argued that the formation of a synergistic effect through the integration of managerial and logistical functions is a key factor in the successful transformation of enterprise business models. The research employs empirical observation and logical analysis to identify barriers to functional integration and conceptualize synergistic effects. It is substantiated that the basis for optimizing business models is the transition from deterministic structures to the concept of strategic coherence. Synergy arises from the systematic integration of administrative decisions with flow processes, transforming business architecture from rigid linear chains into dynamic value creation networks. The study identifies three levels of integration: strategic-target synchronization, functional-process alignment based on Integrated Business Planning, and technological-adaptive development. The paper systematizes key imbalances– strategic, organizational, and competence-based–that hinder the emergence of synergy. A methodological approach is proposed to assess integrated models through the impact of logistics service on return on assets (ROA). It is proven that synergy allows for the deep optimization of working capital, specifically inventories and accounts receivable, while simultaneously increasing service quality and transforming logistics from a cost center into a strategic profit generator. The authors formulate strategic vectors for overcoming imbalances, including methodological convergence of planning and synchronization of performance indicators. The study confirms that during 2023–2025, there has been a steady trend toward implementing coordination mechanisms in Ukrainian enterprises, providing strategic resilience and competitive advantages in a turbulent environment.

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