THE ROLE OF INNOVATIVE ACTIVITY IN THE FORMATION OF AN ANTI-CRISIS STRATEGY AND THE IMPLEMENTATION OF OPERATIONAL PLANNING OF PRODUCTION AND ECONOMIC ACTIVITIES OF ENTERPRISES

Анотація

Modern trends of globalization, innovative development, digital transformation, as well as the increase in the number of negative factors, the emergence of threats and risks determine the importance of constantly increasing performance indicators and at the same time increasing competitiveness. It has been determined that the prerequisite for increasing profitability, financial stability, and protection from threats of the market environment is the implementation of operational planning of production and economic activities and the implementation of an anti-crisis strategy. It has been proven that operational planning affects the increase in the effectiveness of operational activities, which ensures an increase in the level of business profitability. It is substantiated that the use of anti-crisis tools, namely the anti-crisis strategy, is of a comprehensive nature and will guarantee the stability of functioning through protecting the enterprise from crisis phenomena, their prevention and neutralization of the impact. It is proven that increasing competitiveness requires enterprises to introduce innovations, continuous development, which is possible on the basis of establishing innovative activity. It is innovative activity that acts as a significant tool for innovative development, the formation of innovative potential. During the study, an analysis of indicators on the results of the operating activities of enterprises, the level of profitability, and innovative activity was conducted. The results confirmed the importance of implementing operational planning to stabilize production and sales performance; the dependence of profitability on the implementation of anti-crisis tools; the impact of innovative activity on financial performance. The mechanism for forming an anti-crisis strategy and implementing operational planning of production and economic activities on the basis of innovative activity has been improved, the implementation of which will guarantee not only the use of anti-crisis tools and operational planning methods, but also the formation of prerequisites for innovative development, which will guarantee competitiveness and strategic stability. The implementation of the mechanism will ensure the sustainability of the enterprise and its long-term development based on the synergy of innovative activity, operational planning and anti-crisis tools

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