Digital economy and foreign investment processes of EU countries: analytical aspect

Анотація

The article discusses the main indicators of the digitalization of the economies of the European Union countries and analyzes their dynamic series. The clustering method is used to divide the 27 EU countries into groups with similar levels of development of the digital economy components. The multiple regression analysis method is applied to each cluster to identify the main determinants of the impact on foreign investment processes. The purpose of the article is to investigate the influence of the digitization of the EU economy on foreign investment processes. The main task is to identify the most significant factors of the digital environment of European countries and assess their impact on investment flows, both internal and external. Methodology. The theoretical and methodological basis of the study is scientific works of scholars on the assessment of the impact of the main characteristics of the digital economy on foreign investment processes in the EU countries. In the process of research, general scientific and special methods are used, including analysis and synthesis (to analyze the dynamics of digital economy indicators of 27 EU countries); cluster analysis - for grouping EU countries by the intensity of development of digital processes; graphic - for visualizing the obtained results; multiple regression analysis - to identify the main determinants of the impact on investment activity in the EU countries; abstract-logical (for interpretation of the obtained results and formation of conclusions and recommendations). Results. According to the analysis of the dynamic series of indicators of the digital economy of EU countries, they were divided into 5 clusters based on the intensity of digital infrastructure development. For each cluster, a multi-factor regression analysis was conducted to investigate the dependence of the investment climate of EU countries on digital transformations. The analysis results confirm that the formation of digital infrastructures can provide favorable conditions for foreign investors and reduce barriers to their entry into the market. However, for the successful implementation of digital technologies in the processes of attracting foreign investments, it is necessary to ensure a high quality regulatory environment and an appropriate level of preparation of employees for the use of new technologies.

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