ОЦІНКА ІНВЕСТИЦІЙНОЇ ПРИВАБЛИВОСТІ ПРОМИСЛОВИХ ПІДПРИЄМСТВ
Анотація
The article considers the essence of the investment attractiveness, which is an indicator of attracting potential investors. The general situation in the branch creates a positive or negative investment climate for enterprise, so the condition of the confectionery industry in the last two years was investigated in the article. Enterprises of this industry are selected for the research object. It is established that the investment climate in Ukraine for confectionery businesses seriously changed for the worse during 2013–2014. An important component for the investment attractiveness is to determine the sources which are attracted by enterprises to finance their investment activity. For more indepth evaluation such producers as joint-stock company «Production association «Konti», public joint-stock company «Poltava-confectioner» and public join-stock company Kiev confectionery factory «Roshen» were selected. On the basis of these enterprises we analyzed the sources of financing their investment activity, that showed how to use their own funds as well as short and long-term loans. The analysis showed the increased investment activity of confectionery businesses in recent years. In the research there were made the conclusions regarding the investment attractiveness of confectionery companies at present stage.
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