CHANGE MANAGEMENT IN DIGITAL BUSINESS TRANSFORMATION

Анотація

At the current stage of development of digital business transformation, the need to find flexible methods of change management is growing. Modern business is in difficult conditions, when the external and internal environment of the company and requirements for projects are constantly changing. Traditional management does not always help to withstand the competition of innovative companies. The success of companies lies in flexible reactions, readiness for changes and professional change management. Correct assessment of digital technology, setting right company goals, compliance with certain stages, principles and provisions of change management leads to successful digital transformation of business. Change management refers to both the organizational and behavioral adjustments that must be made to accommodate and sustain change. By combining human and technical capabilities, companies can accelerate their digital transformation and maintain momentum. The article is devoted to substantiating the importance of using change management tools and technologies in the context of digital business transformation. The purpose of the article is to study the peculiarities of change management in conditions of rapid digital transformations. The research was based on the basic principles of the theory of change management, scientific practices from domestic and foreign studies on the power of change management and digital transformation. The research methods that were used: dialectical method of cognition; logical and system analysis; abstract-logical and others. The essence of change management and the essence of digital transformation are considered. Change management strategies and reasons for resistance to changes in the company are substantiated. The factors and current technological trends that affect the success of change management related to digital transformation have been determined. Recommendations are offered for enterprises regarding change management and their adaptation to changes in the digital environment in order to increase the competitiveness of companies.

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