Marketing research prospects for the development of unmanned vehicles in Ukraine

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The article is devoted to the features of the introduction of unmanned transport in Ukraine. The problems that arise in the process of innovation development are considered. The survey revealed the attitude of consumers to the emergence of unmanned vehicles. On the basis of the study recommendations for the effective implementation of unmanned vehicles are formed.  Keywords: marketing research, unmanned transport, innovative transport  DOI: 10.15276/mdt.2.4.2018.7 Stewart, K., & Williams, M. (2005). Researching online populations: the use of online focus groups for social research. Qualitative Research, 5,395–416. James, N., & Busher, H. (2006). Credibility, authenticity and voice: dilemmas in online interviewing. Qualitative Research, 6. Global Market Research 2016. (2016). An ESOMAR Industry Report in cooperation with BDO Accountant & Advisiors. Publisher by ESOMAR, Amsterdam, The Netherlands, 158. Official Website SAE Internation. www.sae.org Retrieved from: https://www.sae.org. Official Website 2035.media. www.2035.media Retrieved from: http://2035.media/2017/04/06/ mediadigest-cars. Official Website Kommersant. www.kommersant.ru Retrieved from: https://www.kommersant. ru/doc/3213682. Official Website RGRU. www.rg.ru Retrieved from: https://rg.ru/2016/09/21/kak-bespilotnye-avtomobili-budut-reshat-voprosy-zhizni-i-smerti.html. Official Website Autocentre. www.autocentre.ua Retrieved from: https://www.autocentre. ua/avtopravo/dorogi/bespilotnie-avto-chto-budet-esli-oni-poyavyatsya-v-ukraine-314466.html. Official Website JSONTV. www.json.tv Retrieved from: http://json.tv/ict_telecom_analytics_ view/mirovoy-rynok-samoupravlyaemyh-avtomobiley-v-2020-2035-godah-20170828042106. Oklander, M.A. (2013). Suchasni transformatsii kulturnykh chynnykiv povedinky spozhyvacha [Modern transformations of cultural factors of consumer behavior]. Ekonomichnyi visnyk Natsionalnoho tekhnichnoho universytetu Ukrainy "Kyivskyi politekhnichnyi instytut" – Economic Herald of the National Technical University of Ukraine "Kyiv Polytechnic Institute", 10, 386–392 [in Ukrainian].

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