АНАЛІЗ ПРИЧИННОСТІ МІЖ ІННОВАЦІЙНИМИ ТА ЕКСПОРТНИМИ ПОКАЗНИКАМИ

Анотація

It is evident that for Ukraine to progress towards an innovation-driven and high value-added economy, it must ameliorate its innovation and entrepreneurial ecosystem. Hence, production of valuable and high-quality innovative products, improvement of existing and introduction of new progressive technologies, change for the innovation environment have the main value for ensuring high level of competitiveness of enterprises in the foreign markets. These features can be secured by the development of both the innovative and export potentials of the enterprise. Hence, in this article, we analysed the causality between innovation and export performance. We defined the concept of «innovation» and its components, which are factors of improvement of export efficiency of the company. Further, we explain the argument whether the implementation of innovation policy causes increased export activity, or vice versa. Hence, we analysed whether exporting firms learn from their participation in foreign markets so that they become more innovative than the firms that focus only on domestic markets, or do firms invest in innovative activities in order to become more innovative and productive before they decide to enter foreign markets. As a result, the model of trade and innovation, as well as the question of the internationalization of R&D of the firm (the situation where firms increasingly offshore R&D activities to other countries to sense new market and technology trends worldwide) were taken into account. Next, we investigated the impact of export ‘shocks’ on innovation for firms. While from PwC Global Innovation Survey, where they established a clear correlation between innovation and growth, we deduced some lessons how innovative thinking leads to increased company value and as a result foreign activity in the highly competitive market. Further, using regression analysis, we established the correlation between the R&D expenditures and performance indicators of the company (investigating PJSC «Ventilation systems» as a prime example).

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