THE ORGANIZATION OF THE ENTERPRISE'S FOREIGN ECONOMIC ACTIVITY

Анотація

The article substantiates the organization of the enterprise's foreign economic activity by implementing a mechanism for adapting the enterprise's foreign economic activity to a new foreign market. The article presents the content of the environment of the enterprise's foreign economic activity as a set of factors and conditions of direct and indirect influence on the enterprise's foreign economic activity in foreign markets. The general algorithm of foreign economic activity under the influence of the internal and external environment of the enterprise's economic activity is determined, which consists in: conducting a comprehensive analysis of the state and development of foreign economic activity; analysis of expected changes in the foreign market; analysis of the opportunities of the foreign market based on the forecast of changes in its conjuncture; analysis of internal and external budget and tax policy and the impact of its changes on the state of business entities; analysis of the state and development trends of the world market, including the credit market, foreign trade policy of various countries and assessment of the impact of its changes on the conditions of business operations; development of a long-term strategy of foreign economic activity based on the current and forecasted situation on foreign markets, as well as opportunities and expected changes in the conditions of the enterprise's functioning. This algorithm should be included in the process of foreign economic activity at the level of the enterprise's foreign exchange management. And the very process of organization at modern enterprises should be implemented by forming and coordinating the process of international marketing activity, which consists in a system of active actions to bring the product to foreign markets and create conditions for its effective sale, and should include the main stages: marketing research of foreign sales markets; the choice of target markets of the enterprise; formation of a complex of marketing tools (marketing product, price, sales and communication policy). The mechanism of adaptation and adaptation of the foreign economic activity of the enterprise to the new foreign market is proposed.

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