GUIDANCE OF EMPLOYEE INVOLVEMENT WITHIN THE PERSONNEL MANAGEMENT STRATEGY OF THE INTERNATIONAL HOLDING

Анотація

Employee motivation is an area of people management that is becoming increasingly important in the information age, at a time when people change careers easier and more often while competition for talented employees is growing. The smart and comprehensive motivation of employees leads to an increase in the level of employee engagement, which contributes to the development and economic growth of the company. Inefficient people management, including lack of motivation of employees, leads to huge financial losses. Thus, companies need to analyze their own systems of employee motivation and continuously improve them, as this is a necessary condition for their economic stability and competitiveness on the market. The scope of coordination and translation of the mission of multinational corporations and international holdings in specific measures of people management and motivation, in particular at the national and local levels, in sectoral divisions, remains insufficiently researched. Meanwhile, employees’ engagement, their understanding of the company’s mission, as well as the elaboration of personal development goals in accordance with the strategic goals of the organization are key in the time of the fourth industrial revolution. Thus, the authors aimed to investigate the motivation techniques used by a sectoral division within the development strategy of the international holding (taking as an example the DTEK group of companies that represents a sectoral division of the SCM Limited holding). In course of the research, the modern employee motivation tools were studied, the approach to the use of employee motivation tools in SCM Limited holding and, accordingly, in the DTEK group of companies was analyzed; and the recommendations on improvement of the motivation system in the DTEK group of companies were proposed. The results of the study can support improvement of existing approaches to motivating the staff of the sectoral division within implementation of the global company development strategy. The set of recommendations provided by the research may also be useful to other large industrial companies represented in Ukraine and abroad.

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