The Methods for Diagnosing the Attractiveness of Ecological Entrepreneurship in Rural Areas

Анотація

The study is aimed at substantiating the methods for diagnosing the attractiveness of ecological entrepreneurship in rural areas. The article defines the objectives of diagnosing the attractiveness of ecological entrepreneurship in rural areas. It is determined that the methods for diagnosing the attractiveness of environmentally oriented entrepreneurial activity should take into account its effectiveness in the context of economic, ecological, and social components; current status, dynamics and tendencies of development of basic indicators of attractiveness; relationship between the actual and target values of such indicators. The system of methods which is expedient for use in the process of diagnosing, has been defined as follows: methods of correlation analysis (substantiation of the purposes of diagnostics); coefficient analysis and fuzzy logic methods (estimation of the actual levels of attractiveness indicators); regression analysis and mathematical-statistical method (estimation of tendencies, building of forecasts); cluster analysis, ranking, rationing, and integral estimation (comparative analysis of the estimation results).

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