THE CONCEPT AND FEATURES OF THE COMPETITIVENESS MANAGEMENT OF SERVICE ENTERPRISES

Анотація

The article is devoted to topical issues of managing the competitiveness of enterprises in the service sector. The active development of the service sector exacerbates competition at all its levels, requires enterprises interested in increasing the efficiency of their activities, ensuring a certain competitiveness, forming and developing competitive advantages, taking into account modern trends in management, technology and organization. Ukraine's integration into the global economic space leads to increased competition, changes in the competitive environment, a significant increase in foreign service providers, as well as the intellectualization of this segment of the market economy. The tougher competition necessitates purposeful activities to manage the competitiveness of enterprises in the service sector, using international and domestic experience and scientific developments. The practice of modern business development proves that without an effective competitiveness management system, it is impossible to ensure the success of an enterprise in its struggle for survival, achieving leading market positions and ensuring long-term effective functioning in a dynamic competitive environment. This determines the relevance of the problem of mastering and creative use of the modern world theory of enterprise competitiveness management, its organizational and methodological support and practical tools. The problem of managing the competitiveness of an enterprise in the service sector is not fundamentally new for science, since competition has always been and is an immanent component of the economic life of all countries of the market economic system without exception. The growing urgency of these problems in states with a transitional economy, in particular in Ukraine, is primarily due to the complexity and ambiguity of the processes of the formation of market economic relations in them and those shifts occurring as a result of integration into world economic processes. In a competitive environment, any business entity must assess its level of competitiveness in order to function effectively and assess its future prospects.

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