Business management in Ukraine in the context of the digital economy and wartime challenges

Анотація

Business management in the context of the digital economy and military challenges is of particular relevance to Ukraine. The object of the study is the transformation of management processes of domestic enterprises under the influence of digitalization and crisis factors. Problem statement. The problem lies in the significant digital divide between large businesses and small and medium-sized enterprises, the insufficient level of digital competencies of managers and employees, as well as cybersecurity risks and imperfect regulatory frameworks. Unresolved aspects of the problem. The issues of forming comprehensive models for assessing the effectiveness of digital transformation, taking into account industry-specific features, and integrating public digital services into business processes remain unresolved. Purpose of the article. The purpose of the article is to study the peculiarities of business management in Ukraine in the context of the digital economy and military challenges, and to identify the key risks and prospects for the digital transformation of enterprises. Presentation of the main material. The article uses a combined approach that combines the analysis of scientific sources, statistical data and practical cases of Ukrainian and foreign companies. The author examines the impact of digital technologies on management decisions, organizational flexibility and business competitiveness. Particular attention is paid to the role of public policy, development of digital competencies of personnel, and adaptation of international experience to the conditions of the military crisis. Conclusions. The results show that digitalization helps to increase productivity, optimize business processes, form new models of interaction and integrate Ukrainian enterprises into global markets. The practical significance of the study is to develop recommendations for entrepreneurs and government agencies on digital transformation strategies in times of war.

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