NEW ECONOMIC REALITIES: DEVELOPMENT OF SMALL AND MEDIUM-SIZED BUSINESSES IN UKRAINE

Анотація

The digital economy is based on the activities of small and medium-sized businesses, which leads to profound changes in the construction of strategic management of enterprises today so that they can be managed in the future. One of the main criteria for an effective economy is a high number of enterprises belonging to small and medium-sized businesses, with the overwhelming share of the working-age population employed in them. The role of this sector, in addition to participating in the creation of gross product, is determined by the fulfillment of the most important social function of creating a large number of jobs and ensuring the stability of the labor market and incomes of the population, and ultimately determines the stability of economic systems and resistance to crisis phenomena in the economy. The basics of state support for small and medium-sized businesses in Ukraine have been analyzed. Foreign experience in supporting the development of small and medium-sized businesses was studied. Directions for increasing the efficiency of mechanisms for the development of small and medium-sized businesses in Ukraine are proposed. According to successful examples of foreign experience, supporting small and medium-sized businesses is one of the most effective means of combating crisis phenomena in the economy and involves intensifying work by the state and local authorities in the field of studying the problems of enterprise functioning and implementing appropriate measures that cover them as much as possible.

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