INNOVATIVE ASPECTS OF THE DEVELOPMENT OF RESTAURANT ENTERPRISES

Анотація

terprises. The paper argues that innovations permit to promote restaurant enterprise uniquely, to improve internal process and restaurant products, to modernize restaurant concepts. To use the integrated approach to the development of restaurant enterprises, taking into account their branch specifics, the author formulates a complex of innovations according to the areas of focus: innovative concepts and formats, innovative technologies in work organization, innovative service methods, innovative computer and virtual systems. The author characterizes the promising opportunities of innovative vector for the development of restaurant enterprises based on the use of mobile applications to cosy up to consumers and increase their loyalty to the restaurant enterprises. The dominant advantages of mobile applications were determined: ease of market penetration, audience outreach, direct interaction between the client and the restaurant enterprise, disintermediation as well as the opportunity to optimize the costs of both the consumer and the restaurant enterprise. It is characterized the benefits and possible sunrise functional branches for the introduction of RFID-technologies in the activities of restaurant enterprises. The paper proves the expediency and substantiates the advantages of QR-code as an effective "advertising trick" of the restaurant enterprise. It is considered the latest innovative technologies for cooking and plating, which can change the concept of gastronomy and provide the restaurant enterprise with unique competitive strengths. The determinants of modern software products, which raise the possibility of control over the process of managing the financial and economic activities of the restaurant enterprise, optimization of available product, cash flow and time consumption, allow improving the quality of internal services.

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