ENTERPRISE COMPETITIVENESS MANAGEMENT: CONCEPT, APPROACHES, METHODS

Анотація

The purpose of this article is to generalize the approaches to managing the competitiveness of the enterprise, to theoretically justify and develop recommendations for forming the effective system of enterprise’s competitiveness management. The article examines the main aspects of the issue of managing the competitiveness of the enterprise in modern conditions. It generalizes the approaches to defining the essence of “management of enterprise’s competitiveness” category, from the standpoint of the process and management functions, and a set of certain actions and methods of influence. The content of competitiveness management as a scientific category is analyzed; the main approaches to the management of enterprise’s competitiveness as a subject of economic competition are identified. The factors of external and internal environment of the enterprise influencing formation of competitive potential and system of competitive advantages of the enterprise are outlined and the interrelation of key characteristics of the state of an enterprise with its competitiveness is clarified. The combination of certain components altogether characterizes the state and capabilities of the enterprise and allows creating, strengthening, and developing its own competitive advantages. The methods for assessing the effectiveness of enterprise’s management are described and measures to improve the efficiency of managing its competitiveness in the context of its management functions and activities are proposed. The system of measures proposed allows creating and maintaining the appropriate level of competitive advantages, as well as determining strategic, current, and operational management directions for increasing the enterprise’s competitiveness. The practical significance of this article is to prove that forming a comprehensive system of competitiveness management ensures the successful operation, financial stability and development of the enterprise in a competitive and constantly changing environment, providing comprehensive services, increasing income and financial results, improving business efficiency and management decisions.

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