REFORMING OF THE TOURISM INDUSTRY IN UKRAINE
Анотація
The economy of Ukraine that aimed at active integration into the world economy, the tourism industry is becoming a determinant of social-economic development, but the pace of change remains unsatisfactory, as it is evidenced the lowest position in the world rankings tourist market. Based on the analysis of the dynamics of statistics: the share of tourism in GDP, and generated direct employment, tourism investments in capital, the volume of budget financing of tourism the role and place of tourism in the national economy are investigated. The state’s role in the organization and development of tourism in different countries is given and singled out three types of models of state regulation of this important component of the national economy. The basic directions of reforming the system of state regulation of Ukraine’s tourist industry – institutional, legal and strategic support are showed. Ways of improvement of the current governance model of tourism in Ukraine are singled out. Key words: tourism; national economy; state management of tourism; state regulation of tourism; tourism reform.
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