BANKING IN THE CONTEXT OF FINANCIAL GLOBALIZATION

Анотація

Introduction. Financial globalization has facilitated the process of banking concentration and has transformed transnational banks into universal, powerful banking complexes. Within them, the boundaries between commercial banks, investment banks, insurance and other financial institutions are gradually becoming blurred. Developed countries have traditionally been at the forefront of domestic financial, banking systems that move money from one sphere to another. The developed culture of capital accumulation has allowed powerful banks from developed countries to form a significant passive base for long-term and capital-intensive processes, ensuring the activities of leading TNCs. The purpose of the study is to identify changes in modern banking in the context of financial globalization. Method. In the process of writing the article used general scientific and special methods: generalization, analysis and synthesis, system approach. Results. The article provides a comprehensive description of trends in international banking activity. The activity of the world’s largest banks has been analyzed. Attention is paid to the main factors that influence the volume and direction of bank flows. It has been shown that in the current stage of economic development, banks are moving to new business strategies to maintain competitive positions. The article reveals the main forces that determine the transition to new banking business strategies. The impact of digital opportunities and networks on banking activity has been identified.

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