ІншеЗовнішня публікація1 вересня 2020 р.

Marketing Provision Of Realization Of Entrepreneurship Potential As The Basis Of Enterprise’s Competitiveness

Olga GoncharORCIDIryna PolishchukValentyna KhachatrianORCIDOlha OstapchukORCIDAndrii BitiyIrina Gvozdecka

Анотація

The importance of marketing support for the effective realization of entrepreneurial potential and increasing the competitiveness of the enterprise has been proved. The functions of marketing in management of production and marketing activity of the enterprise are defined. The scientific and methodological approach to the estimation of the effectiveness of marketing support of the management of entrepreneurial potential is offered. The example of light industry enterprises of the Khmelnitsky region illustrates the method of calculating integral indicators of economic efficiency. The types of interaction of the basic elements that shape the competitiveness of the enterprise are substantiated and their optimal variant is established.

Класифікація

Домен

Social SciencesPhysical Sciences

Галузь

Economics, Econometrics and FinanceEnvironmental Science

Підгалузь

General Economics, Econometrics and FinanceManagement, Monitoring, Policy and LawEconomics and Econometrics

Тема

Economic Issues in UkraineBusiness and Economic Development★Economic and Business Development Strategies

Ідентифікатори

DOI: 10.1109/acit49673.2020.9208939

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