Developing of Innovative Strategies in the Context of Business Inclusive Development
Анотація
The article examines the peculiarities of managing innovative activities and developing innovative strategies from the point of view of an inclusive approach. The methodological basis of the analysis of the innovative potential of the enterprise and its position on the market has been studied. An algorithm for the development and implementation of the innovative strategy of the enterprise was formed. The main types of alternative strategies of the enterprise in the field of innovation are considered. A mechanism for the development and implementation of innovative strategies in the context of inclusive development of entrepreneurship is proposed, the effective functioning of which is possible under the following conditions: compliance of the innovation strategy with the priorities of inclusive development of the economy and the observance by innovators of the principles of social responsibility at all stages of the development and implementation of the innovation strategy.
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