MARKETING ASPECTS OF TOURISM ENTERPRISE MANAGEMENT: ECO TRENDS AND DIGITALIZATION

Анотація

The article explores the marketing aspect of managing tourism enterprises, taking into account the eco trends of modernity. It is specified that as of today, environmental problems are acute in the international economic environment, every year the level of negative impact of the results of the activities of enterprises of various industries on the environment increases. It is substantiated that environmental sustainability is becoming an increasingly important factor in the service sector. The article notes that recently, new large hotel and restaurant complexes are increasingly being built that produce waste and pollution in large volumes, with which power structures and the public are not able to cope. Excessive consumption of energy, water, fuel by tourists often takes these resources from the local population. Natural resources are limited and their overexploitation or mismanagement may result in a lack of important sources of supply for important elements in the medium or long term; such as water, electricity, land, trees, etc. It has been researched that it is worth highlighting separately environmental friendliness, careful attitude to non-renewable resources and the use of renewable resources in the organization of economic activity of tourist enterprises. In addition to this awareness of its place on the planet and the impact on the environment, the demand for environmentally friendly services is becoming more common among the population, so service enterprises must take into account the environmental needs of the population in their activities. It is proved that some of the key aspects of environmental sustainability of service enterprises are indicators of productivity and environmental sustainability, as well as management of environmental indicators in order to establish the effectiveness of this process. The main question is how environmentally sustainable business affects the productivity of a hotel or restaurant, and what are the most important indicators of environmental business. It is substantiated that environmental protection and the solution of key environmental problems are becoming increasingly important factors in the tourism industry and affect competitiveness in the market, as a result of which the key issue is the ability to manage environmental and mental indicators and establish efficiency in this process

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