BEHAVIORAL ASPECTS OF THE RELATIONSHIP BETWEEN INCLUSIVE EXPERIENCE ECONOMY AND WELFARE ECONOMY (ON THE EXAMPLE OF ECO-RECREATIONAL SPHERE)

Анотація

Topicality. There is a necessity to study the behavior of recreants, implemented in the conceptual model of inclusive experience economy, taking into account the content and features of recreational needs as a basis for motivated behavior of recreants, combining ecological and psychological aspects of such behavior.Aim and tasks. The aim of the article is to substantiate the relationship between the inclusive experience economy and the welfare economy based on the application of a behavioral approach on the example of eco-recreational sphere of activity.Research results. In the article is substantiated that the experience economy in combination with an inclusive approach is a behavioral economics direction, in which emotions, experiences and impressions are not just factors influencing the behavior of the individual, but the object of economic-psychological research. A conceptual scheme for managing the behavior of recreants in the process of meeting the needs of recreation, experience, impressions, etc. is presented, which allows iterative analysis of certain scenarios and anticipate changes in the territorial-recreational system to optimize the relationship between recreants, recreational enterprises, government and the public. At the stage "investment", the optimization model, built on the basis of the proposed scheme, allows to determine investment-attractive recreational and tourist destinations.Conclusion. In the paper the behavior in the recreational socio-economic sphere based on the application of ecopsychological approach, which allows to integrate aspects of ecologically oriented and eco-recreational activities in a single natural / recreational environment is substantiated, and a conceptual approach to managing economic behavior of recreants is developed, in the process of organizing and providing recreational services in order to form a set of sound management decisions to optimize the relationship between recreational actors, taking into account the factors of inclusive experience economy. The essential interrelationships between ecological and recreational needs have been improved, taking into account the criteria of primacy / secondariness; attitude to social, economic (material) and cultural needs; complexity – in the formation of the structure of welfare.

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